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An Introduction to
Design Appreciation

Unless design is the integral aspect of a businesses offer, design related aspects of a business can easily be taken for granted or ignored all together.  

Having worked with a number of individuals, as well as large corporations, it is very apparent that smaller business are less inclined to invest in design, especially due to the fear of how much it may cost. But mostly due to not understanding the value of implementing strategic design within their business. 

However, it is important for businesses of all sizes to recognize the significance of design in their overall success. Design goes beyond just aesthetics; it plays a crucial role in enhancing the user experience, communicating brand values, and differentiating a business from its competitors.

Why clients invest in design?

Investing in design can yield numerous benefits for a business. It can help attract and retain customers by creating visually appealing and user-friendly products or services. A well-designed website, for example, can improve online visibility and increase customer engagement.

Moreover, strategic design can strengthen brand identity and create a memorable and consistent brand image, leading to increased brand recognition and customer loyalty.

Project: Customer Matters

Design Appreciation

a) New Folder (Beginners section)

b) Design Appreciation & Aesthetics.

Customer Matters is the name given to the overall project as it deals with an underlying customer-centric approach focused on business and brand development.

New Folder represents a fresh start and is used to signify beginner-friendly content.

Design Appreciation is the collective philosophy, practice, and skills defined and explained from both tangible and intangible perspectives that include subjective and objective aesthetics.

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