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New Beginner Guide to Website Hosting

An online presence: Do I really need to build a website?


Website Hosting

Website hosting has always been one of those aspects of starting an online business that beginners find overwhelming. With so many options available, it can be difficult to determine which hosting provider is the right fit for your needs. 

In this article, we will break down the key factors to consider when choosing a website hosting provider. 

First and foremost, it’s important to assess your website’s requirements. Consider the size of your website, the amount of traffic you expect, and any special features or functionalities you may need. 

This will help you narrow down your options and ensure that you choose a hosting provider that can handle your website’s demands. 

Of course at the beginning of your venture you may not have any idea of the amount of traffic to expect. However, there are some indicators that can help you estimate. 

For example, if you’re planning to launch an e-commerce website, you can research similar businesses in your niche to get an idea of their traffic levels. 

Additionally, you can use online tools to analyze keyword search volumes related to your industry, which can give you an indication of potential website traffic.

Types of Website Hosting

Once you have a clear understanding of your website’s requirements, it’s time to consider the different types of hosting available. The most common options are shared hosting, virtual private server (VPS) hosting, and dedicated server hosting. 

Shared hosting is the most affordable option, as you share server resources with other websites. This can be a good choice for small businesses or personal websites with low traffic. However, keep in mind that shared hosting can be slower and less secure compared to other options.

VPS hosting provides a higher level of performance and security by allocating dedicated resources to your website. It’s a good choice for growing businesses that require more control and flexibility. With VPS hosting, you have your own virtual server within a shared physical server.

Dedicated server hosting offers the highest level of performance and customization. With this option, you have an entire physical server dedicated solely to your website. This is ideal for large businesses with high traffic and resource-intensive websites.

Building an online presence

Today, there are many options to choose from if you are seeking to build an online presence and generate some form of engagement with an audience you wish to do business with. 

However, above all the different methods and strategies, building a website is generally the most essential starting point. Especially as it can easily be used in combination with any other online presence or strategies you may have. 

A website can serve as your virtual storefront, allowing potential customers to learn more about your business, products, and services. It provides a platform where you can showcase your brand identity, establish credibility, and communicate your unique value proposition.

When building a website, it’s important to consider the user experience. A well-designed and user-friendly website will not only attract visitors but also keep them engaged and encourage them to explore further. 

Make sure your website is visually appealing, easy to navigate, and optimized for different devices, such as smartphones and tablets.

Why a WordPress website?

Years ago, if you had asked me what the easiest way to both build and launch a website was, my first recommendation would be WordPress. This would be especially true if you required something that easily allows for the customization, creation, and management of dynamic content or blog posts.

WordPress’ popularity is certainly well-deserved, with its extensive customization and integration capabilities. 

However, from the viewpoint of someone who both builds and manages websites for business, it is the ease of creating custom page layouts with a visual page builder plugin interface and the native Gutenberg project that has truly been the most impressive and impactful WordPress offerings.

Now, here is the downfall: if you are a stickler for beautifully laid out page design with photos and graphics, be sure to pay attention not just to your image sizes but also to the processing power consumption of the plugins you may have installed.

Things to watch from the start.

Keeping WordPress sites compliant with Google’s SEO best practices can be challenging, where images, plugins, and other resources take a toll on the performance of your site’s loading times. This will invariably affect the experience your visitors have as well as your SEO score.

To address these challenges, there are a few steps you can take to optimize your WordPress website. Firstly, make sure to compress and resize your images before uploading them to your site. This will help reduce their file size and improve loading times.

Furthermore, take advantage of content delivery networks (CDNs) to distribute your website’s files across multiple servers worldwide. This helps reduce the distance between your site and its visitors, resulting in faster load times.

Additionally, regularly review and remove any unnecessary plugins that may be slowing down your website. Only keep the ones that are essential for your site’s functionality.

Another important aspect to consider is caching. Implementing a caching plugin can significantly improve the loading speed of your website by storing static versions of your pages and delivering them to visitors more quickly.

Lastly, keep your WordPress installation, themes, and plugins up to date. Developers often release updates to improve performance and security, so it’s crucial to stay current.

By following these optimization techniques, you can ensure that your WordPress website not only looks great but also provides a smooth and enjoyable user experience. 

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