What is a ‘Sales’ Funnels?
Think of a sales funnel as a pre-emptive pipeline journey that customers are lead through for an optimum experience, that is both relevant to their unique activity with your site and your marketing goals.
Sales funnels have long been a strategy, interwoven with content marketing, advertising campaigns and the customer journey.
In the world of digital marketing, it is a method for streamlining your promotional efforts into predictable and relevant end-user experiences and outcomes.
There are many dedicated sales funnel builder software available, that typically allow users to ensemble a number of web pages into conditional sequences.
Click Funnels, for example, is a very popular platform for building sales funnels. You may have already heard from the founder Russell Brunson, and the many success stories from other users of his brands software offering.
However, you’re here because you want a WordPress solution that will readily align with your existing website or e-commerce store. You want a long-term and resilient solution that will allow you to expand or pivot your business direction at will.
And fortunately, there are WordPress plugins for that very purpose, however, you may have difficulty choosing one that is right for you and your existing set up.
So to alleviate the pain of searching yourself. And if you are truly ready to dig your heels in and go with a WordPress route then read on to learn more about a simple solution we have recently revisited and now find to be a more than worthy solution for including with our Noteworthy Business Tools roster. And here’s why…
Click: As sales funnels can sometimes be complex to build, with intricate and additional items such as upsells, down-sells, thank you pages
Click: Think of a sales funnel as a pre-emptive pipeline journey that customers are lead through for an optimum experience…
Click: All businesses can use some form of funnel for their customers or clients. A funnel does not have to necessarily involve an actual sale.
Click: Besides future possibilities of AI technology, I don’t think you can get anything easier than this…
You get a free sales funnel plugin for WordPress?
As sales funnels can sometimes be complex to build, with intricate and additional items such as upsells, down-sells, thank you pages, dynamic offers and other incentives. All it takes is one weak link, to render a complete funnel ineffective, or at least disruptive to the intended user experience. Which is why testing is such an important aspect of marketing in general.
Now, Whilst the free WordPress plugin we have focused on for this post does not provide A/B split-testing for free, a customary upgrade to CartflowsPro however, will give you full A/B split-testing capability and all the other sales funnel enhancing features including some of the following:
• Custom Checkout Fields
• Dynamic Offers
• Order Bumps
• 2-Step Checkout
• 1-click Upsells
• 1-click Downsells
What makes a good sales funnel?
Think of a sales funnel as a pre-emptive pipeline journey that customers are lead through for an optimum experience, that is both relevant to their unique activity with your site and your marketing goals.
A good sales funnel should work in a seamless manner with timely messaging and directional cues.
Typically a sales funnels will consist of a numbers of different levels or phases that categorises the amount of commitment an end-user has shown; from just being aware of a product or service, to showing an active level of interest such as subscribing to a newsletter, or making a purchase.
Who needs a sales funnel?
All businesses can use some form of funnel for their customers or clients. A funnel does not have to necessarily involve an actual sale. For example, it could be that your business is seeking conversions in the form of a new follower, a free membership, or a free subscription, or just a simple commitment to receive your social media or other posts.
However, in most cases a “sales funnel” will eventuality lead to the exchange of a product or service for a monetary payment. This is what businesses are mainly concerned with.
Dubbed as the “software that pays for itself” Cartflows is a free plugin that will allow users limited freedom to create sales funnels with Woocommerce. So, to get started, unless you have already done so, download the latest copy of Woocommerce.
If you already have Woocommerce installed with existing products – then you’re good to go. Remember, with Woocommerce working in the background, your products will need to be already configured for selling in order to add to your funnel using Cartflows.
Getting Started
Now, assuming you already have Woocommerce installed, with existing products. The next thing to do is to connect your products with the different funnel “steps” you create with Cartflows.
This will determine which content and products are made available during a website visitors journey through your store.
How easy is Cartflows to use?
In short, and without trying Cartflows for yourself, it’s difficult to say how you, specifically may find it.
However, a comparative task may include selecting from a list of templates and simply customising to fit your specific need. Besides future possibilities of AI technology, I don’t think you can get anything easier than this.
Anyway, in the case of Cartflows’ Template Flows, you get a preview of the sequence of pages your visitors will be shown along their journey through your funnel.
Confidently use Cartflows with the following software suggestions:
With Woocommerce in the background, build the look and feel of your website with one of the page builders listed
Disclosure: Please bear in mind that some of the links on this site may be sponsored links and if you make a purchase we may earn a commission. Please also keep in mind that the companies and the products we mention are ones that we use, or have used in the past. And are mentioned for their quality or usefulness we/I have experienced personally.